Welcome to GEARs. The Greater Eugene Area Riders is a non-profit organization with the mission to promote bicycling both for recreation and transportation. We coordinate weekly rides, provide safety and skill education, defend the rights and responsibilities of bike riders, and work to enhance the bicycle culture in Eugene and surrounding area. Membership in GEARs has its rewards! In addition to all of the rides and advocacy work we do, there are additional benefits. Local bike shops and other businesses are now offering discounts for GEARs members. Join GEARs Now.